Creating a feed that flows

I know that may sound intimidating. Your first thought was probably, ‘This sounds like a lot of work, and a lot of time that I just don’t have.” 

Trust me, I understand. You’re in luck. Because this will be the EASIEST Instagram feed guide. Now, let’s get straight to the point,

First things first- a theme. You’re going to want to brainstorm what your vision looks like on screen, and make it come to life. Do you want big bright pictures, full of happy faces? Or maybe you appreciate the beauty in dark photos. That’s totally cool. Whatever your style, just make it come to life. 

Editing can 100% sound absolutely dreadful. But don't worry, you don’t need a $$60 program to make your pictures come out beautifully. And you don't need a photography degree. My suggestion is to use the app VSCO. This app, as well as thousands of others, allow you to upload photos and take advantage of all the filters. Save your money, and pick up that new skill!

When creating a feed, you always want to remember not to clash your photos. For example, if you’ve already posted a dark toned photo, don’t post another. Instead, try posting something bright! By doing this, you’re balancing out the colors, making your feed look even cleaner. Just remember- light, dark, light, dark, etc.

Another thing you want to remember is DO NOT REPLICATE. Yes, that picture of you in those jeans are adorable. But your audience has already seen it, so why not wait until posting something similar again? This way, you’re showing a healthy amount of  variety.

When it comes to content, you can definitely overwhelm yourself trying to keep up with the Joneses. No, maybe you don't own a $20 water-bottle and a $300 shirt. But what you do have, is a sense of creativity. You just don’t know it yet. These days, you can make ANYTHING look stunning. Have a fluffy blanket lying around? Use it as a backdrop for a flat-lay. Reading something insightful? Take a couple pictures, open a window to apply natural light, and edit it. Made a photogenic lunch? Snap a pic. Use little moments during the day to take photos doing everyday things. Keeping up this habit helps keep an authentic feel. Whether you post it on Instagram or it’s just for your story, your followers will appreciate it nonetheless. 

Lastly, one of the most important things to remember is posting regularly. If you’re not posting regularly, your followers will definitely get a sense of the sporadic uploads. So you’re going to want a pretty general strategy for the photos. This includes knowing what you want up, on what days you want them up. For this, I suggest using the app UNUM. You upload your photos, and they’re displayed on an Instagram grid format for you to play around with. Before you know it, you’ll have your feed completely planned out. You’re overwhelmed. I get it girl. But a post every 2 weeks just isn’t gonna cut it. You want to make your audience feel like family, or even close friends. Ask them how they’re doing in your captions. Talk about your day; was it rough, was it good? Never make your feed feel like the imitation of a robot. Posting the same thing every time, never getting out of your comfort zone. I PROMISE you, all your followers ask of you is regular posts, and genuine content. If you can do this, and keep up the routine, you’ll have a feed that flows in no time.

Hannah McKeelComment